- Huang, Peng, Nicholas H. Lurie, and Sabyasachi Mitra (2009), “Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods,” Journal of Marketing, 73 (March), forthcoming.
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 - Lurie, Nicholas H. and Jayashankar M. Swaminathan, “Is Timely Information Always Better? The Effect of Feedback Frequency on Decision Making,” Organizational Behavior and Human Decision Processes, forthcoming.
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- Weiss, Allen M., Nicholas H. Lurie, and Deborah J. MacInnis (2008), “Listening to Strangers: Whose Responses are Valuable, How Valuable Are They, and Why?,” Journal of Marketing Research, 45 (August), 425-436.
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- Arora et al. (2008), “Putting One-to-One Marketing to Work: Personalization, Customization and Choice,” Marketing Letters, 19 (December), 305-321.
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- Lurie, Nicholas H. and Charlotte H. Mason (2007), "Visual Representation: Implications for Decision Making," Journal of Marketing, 71 (January), 160-177.
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- Aksoy, Lerzan, Paul N. Bloom, Nicholas H. Lurie, and Bruce Cooil (2006), "Should Recommendation Agents Think Like People?," lead article, best article award finalist, Journal of Service Research, 8 (May), 297-315.
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- Robinson, Melissa Grills, Paul N. Bloom and Nicholas H. Lurie (2005), "Combating Obesity in the Courts: Will Lawsuits Against McDonald's Work?," Journal of Public Policy and Marketing, 24 (Fall), 299-306.
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- Lurie, Nicholas H. (2004), "Decision Making in Information-Rich Environments: The Role of Information Structure," lead article, Ferber award winner, Journal of Consumer Research, 30 (March), 473-486.
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- Lurie, Nicholas H. and Joydeep Srivastava (2005), "Price-Matching Guarantees and Consumer Evaluations of Price Information," Journal of Consumer Psychology, 15 (April), 149-158.
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- Srivastava, Joydeep and Nicholas H. Lurie (2004), "Price-Matching Guarantees as Signals of Low Prices," Journal of Retailing, 80 (2), 117-128.
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- Srivastava, Joydeep and Nicholas Lurie (2001), "A Consumer Perspective on Price-Matching Policies: Effect on Price Perceptions and Search Behavior," Journal of Consumer Research, 28 (September), 296-307.
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