Research Interest
Enterprise Software Eco-system
Online consumer information search
Public policy of e-commerce
Online/offline retail channel coordination

Refereed Journal Articles
Huang, Peng, Nicholas H. Lurie, and Sabyasachi Mitra, “Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods,” forthcoming, Journal of Marketing.

Refereed Conference Proceedings
Peng Huang, Nicholas H. Lurie, Sabyasachi Mitra , “Searchable Experience Good? Consumer Online Behavior for Search and Experience Goods,” abstract publisehd in Proceedings of the 6th Workshop on e-Business, December 2007, Montreal, Quebec, Canada.

Working Paper
Huang, Peng and Nicholas H. Lurie, “No Longer a Tax Haven? The Effect of Taxes on Online Purchase Behavior,” Under review.

Work in Progress
Alliance between ISVs and Enterprise Software Platform Provider
Physical store entry and online sales: spillover or cannibalization?
Consumer Expertise and Online Search

Teaching
Undergrad: MGT 4058 TS1- Database Management, Instructor, Fall 2006 and Spring 2008
MBA: MGT 6051- Database Development and Applications, guest lecturer

Service
Reviewer, Management Science
Reviewer, 6th Workshop of e-Business
Reviewer, ICIS 2008

Employment
IBM Shanghai, China, 2000- 2003, System Service Representative