Georgia Tech - College of Management | Marketing Strategies: Building Brands & Customer Solutions

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Marketing Strategies: Building Brands & Customer Solutions

Every high-potential manager needs to better understand and appreciate the importance of marketing and brands. In this workshop, Georgia Tech marketing professors will provide an intensive look into the market planning process and how to best build bridges between marketing and sales.

Key Content Areas
• Developing a competitive marketing strategy
• Proven tools for determining segmentation and positioning strategies
• Creating and rejuvenating brands
• Building customer value models and the power of customer relationship management (CRM) systems
• Developing and managing the new product development process
• Evaluating your marketing communications strategy
• Constructing responsive pricing strategies and tactics

Course Brochure

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Program Dates
Wednesday and Thursday, October 29-30, 2008, 8:30 AM - 4:30 PM

Program Fee
$1,900 per person — the fee includes tuition, books, instructional materials, lunch, snacks, and parking.

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